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IIPEDU INDIA
IIP Admin
2 weeks ago

📸 Showcasing Creativity and Culture: ATTA Market Photo Book by IIPians At IIP Academy, we believe in nurturing creativity and developing a deep understanding of the world through visual storytelling. Our students recently presented a combined photo book project on the bustling ATTA Market of Noida, capturing its rich tapestry of life, culture, and sociology. 🔍 Project Highlights: • Each student contributed five unique photographs exploring subjects such as ethnicity, anthropology, sociology, and visual culture of the market. • The photo book was compiled during their semester jury, reflecting their hard work and dedication. • The project beautifully portrays the vibrant life and diverse stories of a marketplace that stands as a microcosm of cultural diversity. 🎓 Why This Matters: This initiative goes beyond just photography - it’s about learning to see the world differently, understanding human connections, and mastering the art of visual storytelling. ✨ How We Nurture Talent: • Encouraging students to delve into real-world environments for hands-on learning. • Promoting interdisciplinary approaches to connect art, sociology, and anthropology through photography. • Mentoring by experienced professionals like Vinati Sehgal, who guided the project to fruition. 🌟 Join Us at IIP Academy Discover how we empower students to transform their passion for photography into impactful narratives that leave a mark. #VisualStorytelling #PhotographyEducation #atta #IIPAcademy #AnthropologyThroughLens #noida #CulturalDocumentation #EthnographyInPhotography #StudentWork #Arts #sociology

IIPEDU INDIA
IIP Admin
7 months ago

Creating a Landmark in Photography Education! Brand: @pocketfulofcherrie Product line: Luxury women wear Purpose: Magazine advertising Strategy: Pocket introduction in women wear Research: Historical importance and research on pockets Mentors: @rajeshgoyal.iip @shaileshgoyal2004 @deeplenshavelock @aasif_khan_director Vinati Sehgal Brand representatives : Bhavya and Priya We are thrilled to announce a groundbreaking collaboration between @pocketfulofcherrie and the Indian Institute of Photography (IIP) for the attached campaign. This partnership is the first of its kind in India, seamlessly blending the philosophy, strategy, and mission of a leading fashion brand with the educational excellence of a premier photography institute. Through this unique alliance, IIP has not only showcased its prowess in photography but has also imparted valuable insights into advertising and brand behavior, adhering closely to @pocketfulofcherrie’s distinct identity and guidelines. We are particularly proud of Anindith Gowda, an MFA student from Karnataka, who brilliantly captured the essence of this collaboration. Anindith conducted in-depth research and developed a comprehensive campaign that was presented to peers, faculty, and mentors, demonstrating the wow factor of this creative synergy. #advertising #fashion #photography #collaboration #fashionbrand #creativeeducation #pocketfulofcherrie #IIPAcademy #IndianInstituteofPhotography