Media houses & publishers
Subscriber acquisition offers, renewal incentives, reader loyalty programmes, event participation gifts
Gift photography learning in bulk to your subscribers, dealers and staff.
A hamper is eaten. A diary is discarded in February. A branded water bottle is lost. Every one of them was bought with budget that had to be justified, and none of them is remembered by March.
A photography course behaves differently. It is used for weeks rather than minutes. It produces something the recipient keeps and shows other people. And when they show it, the skill carries an attribution: somebody gave me this.
In 2011, Tata Docomo bundled IIP photography courses with its data dongles. On the surface that is a gift. Look again and it is something cleverer.
The course gave the subscriber a reason to use the product. Someone learning photography uploads, downloads, researches and watches. The gift created the consumption.
That logic applies far more widely than telecom:
We have bundled our courses with dongles, with subscriptions, with dealer schemes. Every time, the same thing happened - a few hundred people who had never thought of themselves as creative discovered they could see something.
I have had people write to me years later about a course somebody else paid for. They rarely remember the campaign. They always remember who gave it to them.
Subscriber acquisition offers, renewal incentives, reader loyalty programmes, event participation gifts
Sales incentives, distributor loyalty, annual conference gifting. Differentiated from the cash and travel incentives every competitor offers.
Product bundling, customer onboarding, warranty registration incentives, loyalty redemption catalogues.
Employee benefit, milestone and anniversary gifting, festive gifting, creative wellbeing, remote-team engagement.
Member benefits, association offerings, residents’ and recreational club programmes
Skill gifting to students or underserved communities, deliverable at scale against a reporting framework.
Any IIP online programme, from the entry mobile photography course upward. Pricing is banded by quantity.
Delivered as a secure code set, or integrated into your own redemption platform. Your logo, your landing page if required.
Each code opens a full IIP enrolment, with dashboard, assignments and mentor critique.
Seats are allocated into cohorts of up to 100, with fixed start dates. This is deliberate, and it is why the learning works
Redemption rates, progress and completion data for your own programme reporting.
Every participant who completes is certified by IIP, and co-branded with your organisation where agreed.